- To what extent are new media technologies changing the way that audiences consume the media?
The appearances of new media technologies are diversified and most of them are thin and small that easier for people to bring them out anywhere. These technologies also become more convenient for people as they not only light and portable and also include many of useful functions.
The beautiful design of new media technologies are really attractive and entice people into spending money to buy them. On the other hand, many of new media technologies have being changing their way to attract more consumer to buy it. For example, some of the camera provide the wifi SD card to people to transfer their image and video easily.
Furthermore, the product like MacBook has their own special functions that Windows laptop don't provide such as final cut , garage band and whatnot. Most of the video makers , music producer or designer would willingly to buy the macbook which is so expensive comparing to the others as it has provide a lot of good apps that really suitable to some career field .
The beautiful design of new media technologies are really attractive and entice people into spending money to buy them. On the other hand, many of new media technologies have being changing their way to attract more consumer to buy it. For example, some of the camera provide the wifi SD card to people to transfer their image and video easily.
Furthermore, the product like MacBook has their own special functions that Windows laptop don't provide such as final cut , garage band and whatnot. Most of the video makers , music producer or designer would willingly to buy the macbook which is so expensive comparing to the others as it has provide a lot of good apps that really suitable to some career field .
- To what extent does the introduction of new media technologies threaten existing media technologies?
Nowadays, many of existing media technologies had been replaced by the new media. The adoption of new media technologies have threaten the old media like newspaper. It is because every one can get the timely news through online news website or blogs instantly. However, it need times to wait for the newspaper printing and publishing. It also free if we just get the news through internet.
Besides that, we also can achieve any radio or movie channel around the world easily by using the advanced technologies. We can listen or watch it free online. CD also would be threatened as we can download the songs and movies online.
The new media technologies also most effectively to help the business to reach the target audience broadly. It will bring more profit to every business company. Traditional telephone also been threatened as there are a lot of advanced technologies nowadays like mobile phone, IPad ,laptop and many more for people to contact to their family or friends that live at another country.
Besides that, we also can achieve any radio or movie channel around the world easily by using the advanced technologies. We can listen or watch it free online. CD also would be threatened as we can download the songs and movies online.
The new media technologies also most effectively to help the business to reach the target audience broadly. It will bring more profit to every business company. Traditional telephone also been threatened as there are a lot of advanced technologies nowadays like mobile phone, IPad ,laptop and many more for people to contact to their family or friends that live at another country.
References :
Christian, G. (2014). Traditional vs. New Media: The Balancing Effect | Absolute Marketing Group Fargo, ND. [online] Absolute Marketing Group Fargo, ND. Available at: http://www.absolutemg.com/2014/12/23/traditional-media-balancing-effect/ [Accessed 7 May 2015].